SEO Benefits and Facts Revealed by Third Party Research

SEO Benefits and Facts

MarketingSherpa Lead generation benchmark survey

SUMMARY: In this week’s chart, we look at data from the MarketingSherpa 2012 Lead Generation Benchmark Report regarding the difficulty, effectiveness and usage of lead generation tactics.

Search engine optimization was considered the most effective lead generation tactic.

According to Forbes Ad Effectiveness Survey

SEO is the most effective online marketing tactic for generating conversions According to US* Senior-Level Marketing Executives.

According to forester research

According to forester research the amount marketers are investing into SEO continues to grow every year and will continue to grow to over 5 Billion in 2014

Why are Marketers investing more and more into SEO???

Because it works!

According to Forrester research

SEO remains the #1 driver of website traffic.
According to Forrester research, 73% of new website visitors are referred by search engines. For this reason alone, search engine optimization must be a foundational element of any company’s Internet marketing strategy.

According to comScore

According to a study conducted by GroupM Search and comScore nearly 60% of all consumer journeys that end in a purchase, the starting point is a search.

Recent User Centric eye-tracking study

Interesting new data about searcher behavior from a recent User Centric eye-tracking study:

Whether using Google or Bing, all 24 participants looked at the organic search results for their queries, but between 70% and 80% ignored the paid ads on the right side of the page.

Conclusion: If you are not ranking on keywords that your clients are using to find the products and services that you sell then you are missing out on traffic to your website, leads and most likely revenue.

SEO Benefits

Why does SEO outperform any other form of advertising?

  • It drives targeted traffic to your website that produces
  • Higher client conversion rates
  • Because searchers are actively searching for your specific products/services and they TRUST organic search results.
  • Increased conversion rates lowers customer acquisition costs and
  • Improves company image because searchers correlate top search engine placement with industry leadership.

Want More Traffic, More Leads, More Sales?

Affordable, Customized SEO solutions for small businesses and some of the world’s largest enterprises.

What is Holding Your Website Back?

Slow Page Speed

Slow page speed issues can negatively affect your search rankings, user experience, and conversions.

Toxic Backlinks

Toxic backlinks affect your site’s rankings resulting in possible Google penalties.

Google Penalties​

See if your website is being negatively impacted from any changes to Google’s core algorithm.

Discover Your SEO Score

Find out your site’s current SEO score along with any technical issues that can be fixed to improve your current SEO score.

SEO Analysis Report