MarketingSherpa Lead generation benchmark survey
SUMMARY: In this week’s chart, we look at data from the MarketingSherpa 2012 Lead Generation Benchmark Report regarding the difficulty, effectiveness and usage of lead generation tactics.
Search engine optimization was considered the most effective lead generation tactic.
According to Forbes Ad Effectiveness Survey
SEO is the most effective online marketing tactic for generating conversions According to US* Senior-Level Marketing Executives.
According to forester research
According to forester research the amount marketers are investing into SEO continues to grow every year and will continue to grow to over 5 Billion in 2014
Why are Marketers investing more and more into SEO???
Because it works!
According to Forrester research
SEO remains the #1 driver of website traffic.
According to Forrester research, 73% of new website visitors are referred by search engines. For this reason alone, search engine optimization must be a foundational element of any company’s Internet marketing strategy.
According to comScore
According to a study conducted by GroupM Search and comScore nearly 60% of all consumer journeys that end in a purchase, the starting point is a search.
Recent User Centric eye-tracking study
Interesting new data about searcher behavior from a recent User Centric eye-tracking study:
Whether using Google or Bing, all 24 participants looked at the organic search results for their queries, but between 70% and 80% ignored the paid ads on the right side of the page.
Conclusion: If you are not ranking on keywords that your clients are using to find the products and services that you sell then you are missing out on traffic to your website, leads and most likely revenue.
Why does SEO outperform any other form of advertising?
- It drives targeted traffic to your website that produces
- Higher client conversion rates
- Because searchers are actively searching for your specific products/services and they TRUST organic search results.
- Increased conversion rates lowers customer acquisition costs and
- Improves company image because searchers correlate top search engine placement with industry leadership.