7 Steps our SEO Expert Services use to Ensure Your Website is Always Optimized
We’ve all experienced the frustration of waiting for a website to load, as a slow-loading website can lead to a poor user experience and lost opportunities. In this guide, we’ll walk you through seven decisive steps we use to optimize your website for page speed, ensuring you rank higher on Google while delivering an excellent user experience and reducing costs.
Why Is Page Speed Important in SEO?
Page speed is a crucial ranking signal in SEO. Faster websites rank higher on Google and attract more organic traffic. A fast website enhances user experience, increasing conversions. Improved page speed can reduce hosting and bandwidth costs. Here are 7 steps out expert SEO services follow through to ensure all of our clients are properly optimized for page speed.
Step 1: Run a Website Performance Test
- We initiate the optimization process by conducting a comprehensive website performance test to evaluate your current speed.
- Performance testing tools provide detailed insights and recommendations, helping us identify strengths and weaknesses.
- Even if your site meets Google’s Core Web Vitals (CWV) standards, our expert SEO services recommend further optimization to benefit all your visitors.
Step 2: Set Up Website Monitoring
- We establish continuous website monitoring to promptly detect any new performance issues.
- This monitoring allows us to measure the impact of performance optimizations over time.
- By comparing test results and creating reports, we keep your team and management informed about your site’s performance.
Step 3: Set Up Real User Monitoring
- Our expert SEO services incorporate real user monitoring by installing an analytics snippet on your website.
- Real user data provides valuable insights into how actual visitors experience your site, complementing testing efforts.
- This broader perspective helps us understand what’s working and what isn’t.
Step 4: Use Real User Data to Pinpoint Specific Performance Metrics
- We utilize metric-specific dashboards to identify fast and slow pages.
- By analyzing the distribution of user experiences and performance changes, we pinpoint areas for improvement.
- We focus on significant content elements affecting metrics like Largest Contentful Paint and First Input Delay, which greatly influence your page speed ranking.
Step 5: Continuously Run Page Speed Tests
- Our expert SEO services schedule regular performance tests to maintain consistent monitoring.
- We keep an eye on performance trends and compare your site to competitors.
- Specific speed metrics, including Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay, are closely monitored.
Step 6: Set Up Alerts If Web Performance Drops
- We configure alerts to promptly notify us when web performance regresses.
- Email notifications keep us informed, allowing us to address issues promptly.
- Alerts are set up to trigger for reproducible issues, avoiding unnecessary noise.
Step 7: Compare Speed Test Results
- In response to a performance alert, we compare and analyze changes before and after the regression.
- This thorough analysis helps us identify the root cause of performance issues.
- We then take appropriate actions, such as rolling back changes or optimizing scripts, to rectify the situation.
Optimizing your website for page speed is an ongoing process that involves monitoring, analysis, and continuous improvement. By following these seven steps, our expert SEO services can ensure that your website always delivers a fast and smooth user experience, leading to higher rankings on Google, increased conversions, and cost savings. Looking to improve your page speed today? Look no further as we offer a Free SEO Analysis!