Every expert SEO firm actively seeks new ways to enhance their clients’ marketing performance. While our digital marketing strategy may emphasize improving SEO, increasing click rates, and reducing bounce rates, there exists an often-overlooked approach that many agencies need to pay attention to. There could be a hidden treasure trove for conversion rates right before us. But first, we’ll have to clear the path by removing invisible barriers on your site.
Everything You Need To Know About Accessibility and What Our Expert SEO Firm Can Do To Boost Your Performance
What exactly is web accessibility? And is your website accessible? How does this impact our marketing strategy? The short answer is making our clients’ websites more accessible to understand, navigate, read, and crawl. By doing this, we’ll naturally gain:
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- Expanded site reach: Significantly expand your client site’s reach, ensuring inclusivity and a superior user experience for all. 1.3 billion people live with some form of disability; by adding web accessibility, you can gain scores of new users for your client’s target audience.
- Dialed-in user experience: By refining the web experience to cater to every individual’s unique requirements, especially for those with disabilities, you naturally create a faster, cleaner experience for all users.
- Improved navigation: By eliminating barriers that might obstruct smooth navigation, you’ll naturally create an optimized on-site link structure.
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Our expert SEO firm is dialed into SEO and Core Web Vitals (CWV), and it is a fact that these are contributing factors to ranking signals. When you’re looking to enhance your value proposition and amplify client results, web accessibility is a game-changer. Not only does it foster digital equality, but it is proven also to drive tangible marketing results.
3 Steps To Boost Website Performance By Improving Web Accessibility
Accessibility in our agency’s marketing performance shares the same DNA. Think of them as two sides of the same coin or, better yet, as kindred spirits in the website world. Here we give you the knowledge of four standard performance-boosting components linked to embedding accessibility into our client sites.
Step 1: Add Alt Text For Improved Search Visibility
Search engines have a soft spot for accessible websites. By making our clients’ websites more accessible, we also tell the search engines what they want to hear. Our expert SEO firm for example, adequately labeled images improve both accessibility and image searchability. We use Alt text everywhere as much as possible as it is critical to convey information in images and illustrations while also making sure people using assistive technology can get the maximum context and understanding of the overall content.
It is important to remember that we work to improve your search visibility and increase the chances of our client’s websites showing up higher on more search engine results pages (SERPs). Understanding which images are informative, decorative, functional, or complex is the first part. Next, we identify informative images, then write the text alternative for images using the essential information, describing it in detail. Our expert SEO firm does this while always remembering to include the emotional implications of the image.
We do this by filtering out decorative images, like a flourish or stylistic elements that lack meaningful context. Then, write the alt text in a way so that screen readers will save users’ time by announcing it. By taking your functional images, which describe what happens when you click an image, we make sure your alt text doesn’t explain those images but instead denotes their functionality. For example, this is done for images that are used for navigation around the website. If an arrow goes to the next page, we ensure that the Alt Text explains that functionality instead of “Arrow” as a description.
To make sure your alt text provides your readers with everything they need to understand while making sure search engines will rank our clients’ content, we use the following facts:
- Less is more: We ensure the length of alternative text is under 125 characters when possible, including spaces within the description.
- Make sure to improve on quality: Our expert SEO Firm pays close attention to the accuracy of the information and insight the image provides in that short amount of words.
- Don’t use images of text: Whenever possible, except in logos. If used, the image alt text should include the exact words as in the image, as it is the best representation of the image.
Step 2: Create Clear Header Structure
Clear headings are structures laid out properly to aid screen readers and search engine crawlers alike. The result? You will see a boost in rankings that can set your agency a notch above your competitors.
A great keyword and header structure strategy can improve your client’s performance in the long run on more search engine results pages (SERPs). It will also help every website visitor find exactly what they want.
Our expert SEO firm will place primary and secondary keywords so that both search engine bots and readers can understand the content on your clients’ pages. For keywords in headers, we balance your SEO and accessibility considerations. For example, while we need your target keywords to appear, it’s essential to make sure the phrasing and context are also simple to understand and direct.
Structure your headers in the right hierarchy so that screen reader users. That means tagging, we utilize the H1 and H2’s so that content is read in the correct order, and more easily navigable. We do this while remembering that headings must be laid out in the right order, meaning sequentially. So no skipping around from H1 directly to H3.
Step 3: Strengthen UI/UX
Accessibility directly influences a substantial ranking factor of websites – the user experience. With almost all digital visitors vowing never to return after one poor site experience, it’s clear that accessibility isn’t just a nice-to-have; it’s essential. Read on to find out how we fix accessibility issues that have been linked to boosted performance.
UI/UX best practices range from employing certified testers using assistive technology to test your site all the way to automated tools that instantly check your accessibility score. We schedule manual testing regularly so that we can maintain your high standards of usability as your website evolves.
What are you doing about web accessibility? Website performance, usability, and compliance are the pillars of your accessibility strategy. Want to find out more about how your agency can build accessibility into client websites? If you’re looking for a competitive edge, it’s time to consider the insane benefits of utilizing an expert SEO firm.