SEO Experts - Case Study
Responsible Training
The Challenges
When ResponsibleTraining.com partnered together with SEO Experts Inc. in September of 2018, they were on the backend of a website migration and experiencing decreases in conversions on the website. This was directly tied to decreases in overall traffic and organic keyword rankings.
Many Keywords that were historically responsible for driving organic traffic to the site were rapidly decreasing in rankings, leaving ResponsibleTraining.com scrambling to find the cause.
September 2018 key statistics:
- Organic traffic: 1,360 users
- Organic keywords in Google’s top 10 search results: 126
- Organic keywords in Google’s top 5 search results: 80
SafeWay Certification LLC runs www.ResponsibleTraining.com, an industry-leading website offering food and industrial safety courses for businesses and employees around the country.
Their offerings range from Food Handler Training, Alcohol Server Training, Food Manager Training and Childcare Training to industrial certifications such as Forklift Safety Training & Under Ground Storage Training.
The Goals
- Identify the cause of organic traffic decrease
- Identify the cause of keyword ranking regression
- Increase the number of keywords in Google’s top 10 and top 3 organic rankings
- increase organic traffic driven by targeted keywords
- Increase conversions and sales through the site
The Strategy
Our Holistic approach began with a comprehensive SEO website audit and keyword research. This included:
- Analyzing the technical performance of the site
- Auditing the site’s backlink profile
- Conducting a Google penalty analysis
- Executing a comprehensive keyword audit of the entire site
- Performing comprehensive keyword research for all sites generating traffic and conversions in the industry.
Utilizing the data and information gathered during the analysis and audit process, our team developed a tailored strategy to recapture keyword rankings and organic traffic.
Step 1
- Implement targeted keyword strategy
- Provide new target landing pages
- Update metadata
- Optimize on-site content to support the identified keywords
Step 2
- Optimize all pages for usability
- Create a digital breadcrumb trail to engage and entice users to travel from landing pages to conversion pages through high quality content and clear calls to action.
Step 3
- Implement “linkable asset” campaign:
- Identify highly engaged topics that include targeted keywords
- Compose high-quality, informative, engaging content about these topics
- Use new content as incentive to earn backlinks from well-known authoritative websites
The Results
After only 6 months, our SEO experts successfully recaptured the keyword rankings and organic traffic that suffers as a result of their website migration. From October 2018 to March 2019 we achieved:
As a result, ResponsibleTraining.com is realized its highest conversion rates and sales revenue ever in Q1 of 2019.
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