SEO Experts - Case Study
Blauer Board Shop
The Challenges
The owner of Blauer Board Shop contacted SEO Experts Inc. in October 2019 for help with increasing traffic and sales. The website was not optimized for the products they were selling, page speeds were slow, and online sales were not at the level they were hoping for.
They did not have analytics tracking in place which we installed for them to measure our results. After 4 years of collecting analytics the results we found were some of the best we have seen to date. After optimizing many product pages we immediately saw sharp organic traffic increases month over month.
- May 2021:Â 3,068Â users
- January 2022: 44,307 users
Additionally, the website was ranking for around 6,000 total keywords when we started which sounds like a lot. The truth is, a mid-sized e-commerce company with thousands of products for sale should have many more keywords than that.
- Top 10 keywords: 837
- Top 3 keywords:Â 144
These numbers may already seem pretty significant, but there was much room to grow and expand their online footprint and bottom line.
Blauer Board Shop is a sports retail store and rental shop mainly focusing on winter sports.
They sell a wide selection of snowboards, bindings, boots, helmets, goggles on their e-commerce store at www.blauerboardshop.com and in person at their retail store in Big Bear Lake, California.
The Goals
Blauer Board Shop partnered with our experts to identify the cause of their stagnant organic traffic and sales growth. We then implemented an SEO solution designed to:
- Increase the number of keywords they were ranking for which in turn will increase their organic traffic footprint
- Increase organic traffic driven by targeted keywords that will lead to more online sales
- Increase conversions and sales through the website
The Strategy
We began by conducting a thorough audit and performance investigation of BlauerBoardShop.com and its competitors. This included:
- First and foremost, setting up Analytics tracking immediately
- Conducting a full site audit which covered the thousands of product pages they had built
- Conducting a comprehensive keyword audit of the site
- Performing comprehensive audit of all competitor websites.
Based on the information discovered during the above activities, our SEO professionals developed a strategy to help Blauer Board Shop improve their conversion rate and sales.
Step 1
- Develop a targeted keyword strategy focused on transactional intent keywords that would help rank for keywords that are more likely to convert to a sale.
Step 2
- Implement aggressive content restructuring strategy to provide support for identified keywords, improve customer experience and increase customer engagement. This is included fixing on-site technical issues and improving page speed throughout the site.
Step 3
- Create high-quality, informative and engaging content (focused on the target keywords) to efficiently earn authoritative backlinks from well-known and trusted sites.
The Results
In just 9 months, our team successfully implemented a strategy that helped Blauer Board Shop grow their business by increasing organic traffic by 1,344% and doubling the number of total ranked keywords.
- May 2021:Â 3,068Â users
- June:Â 6,101 users
- July:Â 7,706 users
- August:Â 10, 229 users
- September:Â 12,411 users
- October:Â 17,627 users
- November:Â 25,734 users
- December:Â 34,575 users
- January 2022:Â 44,307 users
- Total 2021:Â 9,936 | Top 10: 837Â | Top 3: 144
- Total 2023:Â 20,715Â | Top 10:Â 3,155 | Top 3: 597
As a result, Blauer Board Shop realized an 111% increase in online sales and and were able to invest their money and grow their business both on and offline.
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