SEO or search engine optimization is a strategic marketing venture to gain more traffic to your website by putting your site at the top of the search engine results page or SERP. So the burning question, as it is with all marketing, is how much does SEO cost? This is a hard question to answer because it can be quite variable. It greatly depends on the type of website you have, if you are a small business or a large corporation, if you want to hire an individual internal SEO specialist to perform SEO for you, or go with an SEO firm that would handle all your SEO marketing. The more favored design for SEO pricing, according to Brian Honigman of Digital Current, is to budget it in as a monthly expense (see below). This seems to work the best for most companies. The price increases depending on the requirements of your particular business.
1. Small Local Area Businesses
How much does SEO cost? For a local small business who may want to get better reviews on Yelp or similar sites, the cost usually starts at $500 a month. It is worth mentioning to beware of purchasing SEO marketing for less than $500 per month.
2. Small Business
If you own a small business, one of your priority questions is going to be how much, does SEO cost? This is understandable as you have a lot of other things to worry about including insurance, overhead, and monthly bills. The cost for a small business to compete with their competitors and to budget accordingly is usually from $1000 -$5000 a month. This is a large range, but keep in mind that you get what you pay for. At the lower range of the scale you can expect good rankings for less competitive keywords versus the top range you can expect better rankings quicker for your most competitive keywords which will usually generate more traffic to your website.
3. Mid-Size Business
A mid-sized or medium in size business will require a higher value per month if you are wondering how much SEO costs. Their budget should reflect the $5000 -$10000 per month range. As with small business scales, you get what you pay for, and the differences seen with a mid-sized business is more proven results. At this expense level, you most likely will be working with a team of SEO content writers, editors, and other SEO specialists that have been successful in getting mid-sized businesses to the top of the search engine results page.
4. Large Corporation
How much does SEO cost for a large corporation? Costs per month for big business run in the $10000-$20000+ range per month. This may seem like a huge amount of money, but at this price point, you are working with an SEO firm that has a manager assigned to your case and this firm takes care of everything when it comes to SEO from the beginning to the end.
5. SEO Pay As You Go
Each company will have different SEO needs due to a variety of differing variables such as your competition, your revenue, how large your website is, and if you are just starting out using SEO marketing or if you have been using these services for a while. If this is the case in which you fall, you may want to think about hiring SEO professionals which will usually provide SEO Services on an hourly basis at the rate of $100 to $300 per hour. If you really want to know how good they are, ask them where they rank themselves in Google for relevant keywords like “SEO professionals” or “SEO Experts” etc.
As you can see, there is quite a range of prices for SEO services when asked how much does SEO cost? It really depends on of what you are looking for and the price you are willing to pay for these services.
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