The 2026 GBP Purge: Navigating Google’s Crackdown on Fake and Incentivized Reviews
If you have recently noticed a sudden, unexplained drop in 5-star ratings on a client’s Google Business Profile (GBP), you are not alone. Across the local SEO industry, forums and support threads are reporting the same issue: reviews are disappearing overnight. This is not a bug or a temporary glitch. It is the result of Google’s […]