5 REASONS SEO CONTENT WRITING IS STILL KING
It may be hard to believe but according to Internet Live Stats, Google is receiving approximately 67,000 search queries per second. Yup, that’s right, over 4 million queries per minute, and almost 5.8 billion searches a day. These searches are as unique as the individuals typing them in, so how in the world can a business predict what will draw consumers, particularly targeted consumers, to their product or service?
Sure, keyword research, market trends, and competitive analysis’ go a long way in determining how to position yourself in front of these potential buyers, but there is one thing a company can do to ensure it’s hitting the mark, and it not a new concept.
In a world where Google’s algorithms and spiders are getting smarter by the day, creating content, specifically high quality, engaging, informative, and valuable content is king. With the ability to reach millions of people through a single click, the influence of content on an organizations’ bottom line is greater than ever, which is why in 2018 content is on the frontlines of every successful digital marketing strategy.
5 BENEFITS OF SEO CONTENT WRITING – Why Content is King
Establishing a focus on certain individual ranking signals contemplated by search engine algorithms can provide value to any company’s SEO campaign. However, a company would be much better served focusing on optimizing their site to focus on user experience & user intent through development and content creation.
- Google Craves Content – That’s right, Google wants every website to be as genuine as possible, providing its users with the newest, most engaging, high quality, valuable, and informative content available. Why? Because it makes them money, that’s why.
Much of Google’s value comes from its ability to dictate what users what to consume. Google can only do that by successfully connecting searchers with content they find engaging and relevant to their query.
- Consumers Crave Content – High quality content will never go out of style because it’s in demand with consumers. If a site or brand can spark an emotional or intellectual nerve with their audience, that content becomes the bait on the hook used to reel in conversion after conversion.
High quality content allows a site to stand out in a crowd of sameness. On the flip side, if content doesn’t resonate or create an intellectual or emotional response within its audience, they won’t follow that site to where it wants to take them, missing a chance at a conversion.
Solid content, in any form, encourages site visitors to engage with a brand and website. If users genuinely like the content they will pause to take the time to consume it, and possibly even share it, like it (if on social platforms), or recommend it to others.
Not to mention, when consumers are engaged by content, Google notices. Engaged visitors spend more time on a website and are more apt to visit other areas of that site. Resulting in reduced bounce rates, increased average page sessions, and greatly increasing page per session scores. All responsible for a portion or the fuel driving organic rankings.
- Other Sites Crave Content – This information isn’t a secret which is why other sites want a portion of others high-quality content. These authority sites understand the importance of SEO and are aware of the traffic generated through a popular link.
They also have a goal of engage their visitors, so it’s a natural progression for them to link to good content if it serves a purpose for their site. This is called earning back-links and a websites primary goal should be to earn them from authoritative sites.
According to Search Engine Land, most people who link to a web page are looking for something to support a claim or back up their narratives; they are looking for data to support their ideas. Content should support these efforts, which requires thoroughly researched, valuable, and high-quality information.
- Content Establishes Industry Leadership – Users correlate high search engine rankings with industry leadership. They also correlate informative, valuable, and well-presented information with industry leadership. If a website can answer someone’s questions, it has provide them instant value and leave a scent trail leading them towards a conversion through that site.
In a recent article by Forbes, they acknowledged “The more you invest in content marketing, the bigger your audience will become, and the bigger your audience is, the more impact your content will have. Accordingly, the benefits of content marketing tend to compound and accumulate over time.” Hence the more content an audience finds relevant, the greater that sites industry footprint becomes.
- Content Generates Conversions & Drives Revenue – Quality content creates buzz and brand awareness within a certain market. It exposes more consumers to a certain service or product and provides value before a conversion is completed. Good content acts as a sales pitch for whatever a website is “selling”, yet comes across as authentic engagement, changing the consumers mindset from buyer to partner.
Valuable content also adds value to the product or service being sold, because it solves a problem in the searches eyes or teaches them something new that they previously didn’t know. Educating a consumer on why a product is superior if half the battle, doing it without their explicit knowledge is a win-win.
Important Factors for SEO Writing
Now that we have covered the reason why content is king and why SEO content writing should be on the top of every optimization check list, lets dig a little deeper and discuss what is SEO writing, and identify the most important factors to consider while creating content.
- Keyword Research (Searcher Intent) – This one is fairly obvious. The most important step to generating high quality, informative, and engaging content is identifying what people consider to be high quality, informative, and engaging (duh). Keyword research is the vehicle to recognize what these specific topics and searches are and how to focus content to answer the most queries possible for search engines. This process is never ending during content creation.
Don’t get caught up in creating content stuffed with those keywords. In fact, do the opposite and create content that answers the “intent” of those keywords and phrases that are searched. This helps a site to create genuine content, with user interest in mind.
- Solve Searchers Query – Search engines have gotten smart. Really, really, smart. They are doubling and tripling down on their ability to solve a searcher’s task, assisting them in whatever goal it is they wanted to accomplish. Due to this, SEO writing must focus around solving the answers to the search terms identified during the research phase of the process.
- Tags – In today’s SEO world there are only two crucial tags to include your keywords during content creation. That’s the title tag and in the actual content. However, it’s still nice to have them in the Heading Tags (H1 & H2), URL, Meta Description, and even in the image alt attributes when possible. This information will help guide the search engine crawlers as well as any potential visitors from the SERP pages.
- Associated Words – Like we mentioned above, search engines are getting really smart. They are connecting phrases and concepts associated with the general theme of a piece of content to push rankings. If the piece is about Major League Baseball teams, but doesn’t mention a single team, Google and other search engines are smart enough to raise a red flag to divert users from potential “keyword stuffing” articles.
That means it’s extremely important to focus content and ensure the structure is clear and straightforward. Not only for users to consume and understand but for search engines to index and rank.
All the ideas discussed above revolve around the theme of engagement. Content is king because it creates a meaningful engagement with consumers. Regardless of the industry, consumers have a limited amount of attention to give a brand or website and its products or services.
The rest of the world is distracting those consumers from engaging. Their family, their work, their leisure, and especially other industry players. These distractions are heavy hitters & if a website is designed strictly around a transactional relationship, you better bet revenue is escaping, which is why SEO content writing is critical to any optimization effort. If you are interested in learning more about SEO Content writing and identify specifically where you can improve your website visit SEO Experts today and request a free SEO analysis.