Small Business SEO Services
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Small businesses have a lot working against them in the competitive marketplace.
Fortunately, there’s one strategy that can level the playing field between the smallest of small businesses and the biggest, most unstoppable corporations: small business SEO.
SEO for small businesses is distinct from the SEO provided to larger enterprises. Most notably – and thankfully, for those managing small-business budgets – our small business SEO company provides services that are more affordable, targeted to a local audience, and can generate handsome returns on the investment.
In short, small business SEO services go farther to pay for themselves, giving small business owners the one thing they need most to play ball in the big leagues: an edge on the competition.
Our Small Business SEO Services
We’ve been in the SEO game since the dawn of the internet, and we know there are fundamental differences in the way large, medium, and small businesses compete online. Keywords that would be an ideal strategy for a large business to pursue aren’t necessarily the same keywords its small, local business equivalent should chase.
Most SEO companies don’t understand how to capitalize on these fundamental differences. At SEO Experts, we know how to leverage these differences to get our small business clients a tailored strategy that allows them to stand out from the crowd quickly.
As your small business grows, the strategy we use will of course change – that growth is how you know we’re doing our job.
That’s why all our clients receive ongoing, fully transparent reports on how well our strategies are performing. We explain exactly what we’re doing, why we’re doing it, and what we expect to see – and we’ll show you the fruits of our labor, so you can see your marketing budget getting the results you deserve.
Small business SEO has one distinct and obvious advantage over its larger competitors: a small business is personal. It’s easy for your clients and customers to imagine the people behind the business. They think of enterprises as Coca-Cola and IBM by their logos; they’ll think of your company by its CEO.
That means we can use social media to connect on a personal, one-on-one level with your client base, helping you drive traffic to your website, improve your search presence, build loyalty with your customers, and advertise directly to your local audience.
SEO for small business pays off big time on social media, and we’re here to leverage every possible platform to benefit your business.
If your small business intends to get most or all of its clientele locally, then local SEO can do wonders. Large corporations need to advertise in each and every city in which they’re located, which means they have to spend a lot of money to stay on top of rankings.
Small, local businesses can increase their results in just one region, making the search engines recognize you as the most relevant business for searches conducted in your city.
We make sure you have all your local resources like Google Places, Bing Local, and Yahoo! Local set up properly so you can recoup the benefits of these major sites, and we help make sure you’re listed on every directory and review site where your customers might hang out.
Together with small business SEO strategies that specifically highlight your local status, we’ll ensure that every potential client in your area sees your name first when search on where to find a business like yours.
Small Business SEO FAQ
SEO, or Search Engine Optimization, is improving a website to increase its visibility when people search for products or services related to your business in search engines. It’s crucial for small businesses because it helps attract more organic traffic to their website, enhancing their online presence and potentially increasing sales.
Choosing the right keywords involves understanding your target audience and what terms they use when searching for your products or services. Tools like Google Keyword Planner and SEMrush can help identify relevant keywords. Focus on long-tail keywords (specific phrases) that are less competitive and more likely to attract qualified traffic.
Effective SEO strategies include optimizing your website’s content and structure for search engines, building high-quality backlinks, improving your site’s mobile-friendliness and loading speed, and regularly updating your content with relevant and valuable information.
The time it takes to see results from SEO can vary widely depending on various factors, including the competitiveness of your industry and the current state of your website. Typically, it may take 4-6 months to see significant improvements in your search engine rankings and traffic.
While it’s possible to learn and implement basic SEO strategies on your own, hiring a professional can save time and ensure your efforts are more effective. An SEO professional can provide expertise and insights that may take years to acquire independently.
On-page SEO involves optimizing elements on your website, such as content, headlines, and meta tags, to improve rankings. Off-page SEO refers to actions outside your website that impact rankings within search engine results pages (SERPs), such as link building and social media marketing.
Backlinks, or links from other websites to yours, are crucial for SEO because they signal to search engines that others value your content, which can improve your site’s credibility and rankings. However, quality over quantity is essential; aim for backlinks from reputable, relevant sites.
Local SEO is essential if your business serves a local market. This includes optimizing your website for local search queries, claiming your business listing on platforms like Google My Business, and ensuring your name, address, and phone number (NAP) are consistent across the web.
Measure success by tracking key metrics such as organic traffic, search engine rankings for targeted keywords, conversion rate from organic traffic, and backlink quality and quantity. Tools like Google Analytics and Google Search Console can help monitor these metrics.
Common mistakes include ignoring mobile optimization, content quality, keyword stuffing, overlooking the importance of local SEO, and failing to update and maintain the website regularly.
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