Professional SEO Package
01 Competitive Analysis
Organic SEO doesn’t exist in a vacuum. When you compete for search engine rankings, you’re not competing against your former best efforts – you’re competing against other businesses who are trying to optimize for the same markets.
Most likely your competitors have already put a ton of money and energy into securing their dominance for a particular keyword, you’d be throwing time and money away trying to catch up to them in that arena – but you could take the rug out from under them by analyzing their strengths and weaknesses to identify opportunities and strategies they’re not using properly
That’s why our process always begins with a competitive analysis: it’s impossible to determine the best SEO strategy without looking at your competition first.
We’ll create a full profile of your SEO standing along with your competitors, and determine the areas you can successfully exploit to climb up the rankings and stay at the top without incurring penalties.
02 Website Analysis
Once we’ve taken a hard look at your current SEO standings and those of your competitors, it’s time to analyze your website’s performance.
Is your website search engine friendly?
The search engines (particularly Google) have a long list of best practices, and it’s best to comply with all of them – but in our experience, most businesses are either unaware of or poorly executing 90% of them.
We make sure your basic online foundation is solid, and this website analysis ensures that every aspect of your website is working for you, not against you.
Is your website user friendly?
While we’re making sure the search engines will look on your website favorably, we’ll also make sure your users are enjoying navigating your site. We’ll check out your website’s layout, ensure that all links are working properly and direct to the right places, and in general make the user experience as pleasant as possible.
03 SE Penalty Analysis & Recovery
Have you been hit with a Google penalty?
You’d be amazed how many business websites are penalized by search engines for “black hat” practices – even when those businesses had nothing but good intentions.
We’ll analyze your log files to see if you had any sudden drops in website visitors, which may have been caused by search engine penalties or algorithm updates such as Panda, Hummingbird or Penguin updates.
If your website has been affected by any updates or penalties we will create a plan to fix the areas of your website that are incurring them.
By the time we’re done, we’ll eliminate all the components actively working against your website’s optimization.
04 Keyword Research
Keyword research is perhaps the most important part of our strategy process, and it’s also the most misunderstood of all. Most people think we simply pick keywords more or less at random – if our client is a shoe store in Burbank, we’ll try to optimize for “Burbank shoe store”, right?
Not really. Keyword research involves finding out which keywords people use when looking for products or services like yours, which keywords are searched most often and how competitive these keywords are.
Our keyword research will reveal the best keywords to target, based on search volume, keyword difficulty and relevance.
05 Keyword Optimization
SEO Experts will optimize client’s website for up to 50 keywords. Additional keyword optimization can be provided. Contact your SEO consultant to request additional keyword optimization.
06 Meta Data Optimization
You may have heard that keyword tags are no longer relevant for search engines. That’s quite true, but it doesn’t mean it isn’t worth optimizing the rest of your metadata. Title tags still make a huge impact on your search engine rankings, and optimized description tags ensure the best click-through rates.
Our professional SEO copywriters will create new title tags optimized for search engines and new description meta tags that will be engaging and compelling to ensure the best click-through rates.
07 Website Architecture Optimization
Website architecture optimization basically consists of four components:
- Internal linking structure optimization
- Website design optimization
- URL optimization
- HTML code optimization.
In a nutshell, this simply means that your website’s internal organization will be easy for search engines and users alike to navigate, ensuring that every single page of your website is found, recognized, and properly ranked.
Proper website architecture optimization helps get your content indexed, build relevancy for your keywords, gives your website more authority, and convert more visitors into leads or customers.
08 Website Code Optimization
Ah, the back end – where only the most experienced SEO professionals dare to tread. Optimizing the source code for your site isn’t the easiest job, and only the best SEO technicians out there understand how to streamline your code so that it’s easy for spiders to index without compromising the integrity of your website on the front end.
We take care of that, and we also insert relevant keywords into the appropriate, search enginesanctioned places in the code, further optimizing your site on the back end as well as the front
09 High Quality Link Building
Natural and ethical link building
We only wear white hats here at SEO Experts, which means all of our link earning strategies are completely ethical and natural sanctioned by the search engines and won’t result in penalties. Instead, We mainly focus on creating top quality content that people like to share on social media and influential websites in your niche.
We also provide additional natural link building services including blog writing, building social media profiles, creating and promoting infographics, broken link building, press release optimization and distribution services to list your content on relevant, influential, and authoritative websites.
Earning high quality links
If you’re going to win front page ranking, you need to get other websites linking to yours. These inbound links from authoritative sites essentially give credibility to your business – in essence, the respected names of the industry are saying to the search engines: “This business is one of ours, and we think it’s worth recommending to others.”
There’s no easy or fast way to build links; anyone who tells you otherwise is sure to be wearing a black hat in their off hours. Link-building is a long-term strategy, and it comes into play later in your campaign – usually on the heels of content development, because the best way to get other authoritative sites in your niche to link to your website is to earn their links by creating useful and informative content which they will want to link to.
We create top quality content which is so compelling, that relevant and influential websites, bloggers and journalists will want to link to your site- adding greatly to your site’s authority in the eyes of the spiders.
10 Account Management
As you can see, our process is extremely thorough, and naturally we have people in our company who are experts in any given step. To ensure that your campaign stays on task and on point, we assign each of our clients with an account manager to track every step.
Their dedication to provide nothing less than exceptional customer service, experience and insight helps each of these campaign components seamlessly come together to form a cohesive – and highly successful – whole. Our account managers also give you a single point person to talk to whenever you have questions: you’ll always be able to talk to someone who has a full update on any given aspect of your campaign at the drop of the hat, ensuring you feel completely in the loop at all times.
We take customer service and satisfaction extremely seriously at SEO Experts. We routinely ask our clients for feedback on our efforts, and any feedback that is less than exceptional is addressed immediately by the highest authorities in our company.
We’re constantly looking for suggestions from our clients on how to improve our professional SEO services, and we do everything in our power to put those suggestions into use.
This dedication to our clients is one of the reasons our monthly client retention rate is over 98% and our BBB rating for customer satisfaction is A+
11 Transparent SEO Reports
At SEO Experts, we want you to be convinced that working with us was well worth the investment. That’s why we make sure you have completely transparent, comprehensive reports from us every step of the way, showing how your ROI has measurably improved from each new strategy.
You’ll always be able to monitor every step of our progress, and give us your feedback on how you’d like us to proceed in light of those numbers.
From the beginning, we’ll provide a detailed website analysis to show you where you currently stand and detail the strengths and weaknesses of your site vs. your competitors.
From there, we’ll provide monthly search engine ranking and analysis reports that allow you to monitor your KPIs, so you can see how your rankings have improved from month to month.
You’ll know exactly how our efforts are paying off, and we are always happy to explain any part of the reports at any time. We know full transparency is important to our clients, and that makes it important to us, too.
Page Speed Optimization Services
When we clean up your code, the spiders index your content quickly – and your users are able to load your pages more quickly too. This is hugely valuable to your site’s authority; slow sites are penalized by the search engines, and users hate slow-loading sites more than anything else in the world. A slow site alone can cost you as much as a 30% decrease in conversions and lost revenues.
Benefits of Page Speed Optimization
- Improves user experience
- Increases conversion rates
- Reduces bounce rates
- Improves search engine rankings